User Experience (UX) Design encompasses every part of a person’s journey through a digital product; how it looks, feels, and works. But optimal UX design doesn’t happen overnight, and not everyone has the tools or the experience to do it well. 

UX design and software development go hand in hand. If you’re already working with a custom software developer, they should be able to help you with UX  design as well. While software development focuses more on the functional aspects of the software, UX design focuses on aesthetics and ease of use. 

You can create memorable, intuitive experiences for your customers through UX outsourcing and build stronger relationships with those customers for continued, data-driven improvement. 

Why is UX Design Necessary?

Excellent UX design helps you identify and understand who your users are and how to guide them on their journey into and through your product. Done right, UX Design creates positive, memorable experiences, so users develop brand loyalty. 

Results include happier customers, better passthrough rates, better conversion rates, lower bounce rates, and a healthier bottom line.

5 Reasons to Consider UX Outsourcing

Outsourcing UX design can boost your efficiency and save you a lot of trouble. UX outsourcing could be a good idea because:

1. Focus On What You Already Do Well

Building a UX design team is a massive project requiring a considerable investment of time, money, and resources. It can take attention away from other areas of your business that need your attention.

You can free up time and focus on what your company does well by outsourcing UX design. Your business may not need enough UX design work to justify building an internal UX design team.

2. Efficiency and Accountability

In most cases, it is more efficient if the same team handles your software development and UX design. Doing so can save time and money by not having multiple teams struggle to align themselves. You can avoid having to re-write the code, which involves going through numerous iterations.

Outsourcing UX design creates greater accountability between the business and the software development team. It encourages both parties to communicate and collaborate to bring out the best product possible.

3. Expertise and Experience

An experienced UX designer will have specialized knowledge about UX, which you may not have in-house. An outsourced UX team who truly understands your software will ensure users can adequately navigate its interface and have a positive experience. They’ll also offer a greater understanding of customer psychology and motivations.

4. Scalability

It can be challenging to adapt to your company's evolving needs. Having few employees may cause delays in the design process. Hiring many employees may not be cost-effective. UX outsourcing is optimal for fluctuating workloads. An external team can quickly adjust and allocate resources based on the project’s development needs.

5. Get “Big Team” Benefits

Most software teams need one full-time designer for eight developers. If you hire the UX designer internally, they are a lone ranger on your team and may not have access to a Principal or Director Level UX expert to give them feedback or direction on their solutions.

Outsourcing UX design to an experienced team gives you access to design experts who work on your project. You also benefit from your peers and mentors, who help them provide the best solutions.

Find UX Designers for Your Project

UX outsourcing can initially seem daunting, but it doesn’t have to be. ExpertTal can help you find the right UX designers for all your project needs. You can boost your business and see lucrative benefits with great software and UX development. Discover how optimal UX can give you happy and loyal customers.

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