◠Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities ◠Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages ◠Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific ◠Administer search engine programs for purposes of diagnostic reporting on client projects ◠Help to create and support marketing content to socialize and use for social media purposes ◠Implement link-building campaigns in coordination with client SEO goals. Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.