About

Experienced and accomplished Salesforce Marketing Cloud professional with over 5 years of dedicated experience in leveraging Salesforce Marketing Cloud and collaborating with industry leaders like Cheetah Digital. Dual certifications: Salesforce Certified Marketing Cloud Developer and Salesforce Certified Marketing Cloud Email Specialist. Expertise lies in designing, developing, and implementing marketing automation solutions, optimizing email campaigns, and driving marketing effectiveness through data-driven segmentation and personal

As a Salesforce Marketing Cloud Developer i have been responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. They have also been involved in creating and optimizing email marketing campaigns, customer journeys, and automation workflows. Their proficiency includes utilizing AMPscript and SQL for dynamic content personalization and data-driven segmentation. Additionally, they collaborate with cross-functional teams to gather requirements and define solution architecture, monitor campaign performance, conduct A/B testing, and provide insights for continuous improvement.

Worked as a Salesforce Marketing Cloud Developer  where I assisted US and UK clients with the campaign creation process on the Marketing Cloud platform. I have been involved in building complex campaigns with advanced segmentation and query activities, implementing journey builder with Marketing Cloud Connect integration with Salesforce CRM, handling tokenized sending and data management activities over Automation Studio, reporting analysis, and assisting clients with email deliverability challenges. Additionally, i have provided HTML and CSS assistance for email creation and utilized AMPscript for advanced personalization.

Skills and Tools: Skillset includes Java, C++, SQL, HTML, CSS, AMP Script, Excel, Splunk, SFMC, Google Analytics, as well as proficiency in various collaboration and project management tools such as Slack, Zoom, Webex, Teams, Salesforce, JIRA, and Asana.

Overall, this summary showcases a comprehensive journey of professional growth, highlighting expertise in Salesforce Marketing Cloud alongside a solid foundation in digital marketing principles and technical proficiency