Total 5 years of expeirence in the industry Digital Marketing, specializing in Salesforce Marketing Cloud
Modules & Skills: Extensive experience across Email Studio, Web Studio, Automation Studio, Mobile Studio, Journey Builder, Contact Builder, Content Builder, Interaction Studio. Proficient in data analysis and manipulation. Skilled in designing and building email templates and landing pages. Used for enhancing email and web interactions. Experience with API development for Marketing Cloud connectivity. Familiarity with CAN-SPAM rules, deliverability best practices, A/B testing, and advanced reporting and analysis. Utilized for personalization and analytics within email marketing. Implemented automation for business use cases, reducing human intervention.
Led Salesforce Marketing Cloud configuration and admin activities, designed and developed user journeys, enabled automation for business use cases. Provided campaign analysis, handled client escalations, and optimized future campaigns using SFMC modules. Managed end-to-end campaign operations, monitored deliverability performance, and executed personalized customer journeys. Worked extensively with email marketing tools, implemented onboarding and migration strategies, and applied advanced customer segmentation. Specialized in lead nurturing, IP warming, client ramp-up strategies, and deliverability audits.
Collaborated cross-functionally to ensure successful email programs, handled campaign reporting, and monitored deliverability performance.
