Skills: Email Marketing & Campaign Management, Data Modeling in Marketing Cloud, SQL for data segmentation and targeting, AmpScript for email personalization, HTML/CSS for responsive email design, Salesforce Marketing Cloud Connect installation and implementation, Campaign migration and management, Agile (Scrum) project management, Client relationship management and service skills
Experience Highlights: Gathering marketing campaign requirements and implementing technical approaches. Data synchronization between Marketing Cloud and Sales Cloud. Building complex data models and utilizing SQL for audience segmentation.Designing responsive emails using AmpScript, HTML, and CSS. Managing marketing campaigns across various industries (Travel, Tourism & Hospitality, E-Commerce, Health, Personal Care, etc.). Team leadership in an agile environment ensuring sprint closures and project deliverables. Automation studio/Journey builder for campaign automation. POCs related to campaign management and data integration
